STVDIOLO is the creative practice of designer Lola Serrano, who blends digital and analog techniques to craft visual design solutions. With over 15 years of experience, Lola has worked with renowned AD100 Hall of Famers like Victoria Hagan and Robert AM Stern. Her background in interior and product design informs her current focus on branding, identity, and visuals that integrate physical and digital spaces.
Currently, Lola works with a range of clients across various industries such as healthcare, tech, fashion, and hospitality, including her role as the in-house designer at Smart Design, a design consultancy. For each project, she adapts her approach to meet the unique challenges of each sector and assembles a team of creatives and subject matter experts as needed to ensure each solution is both innovative and grounded in informed strategy.
At the core of STVDIOLO is a commitment to understanding and actualizing your vision through a personalized and exploratory process. Whether refreshing a brand, expanding an online presence, or creating something entirely new, our focus is on crafting solutions that are not only visually compelling but also strategically effective, with sustainability and craftsmanship as our guiding principles.
You can reach me@lolaserrano.com.