Inspired by the Renaissance's studiolo (little studio) — a private retreat for curiosity, learning, and the arts—I bring this spirit of creativity and thoughtful exploration to my work.
Hola! 👋, a multidisciplinary designer and creative/art director based in Philadelphia. My career began in the world of interiors, where I developed a love for craft and the power of atmosphere, and I’ve since expanded into branding, identity, and UX/UI design. I shape brands, spaces, and experiences that tell a story, always prioritizing inclusivity, collaboration, and human-centered design
With a decade+ of experience, I’ve collaborated with brands of all sizes—from small businesses to global agencies. I recently relocated from NYC, where I worked at Smart Design, a pioneer in inclusive design (ever used OXO Good Grips?) and am now evolving my studio, STVDIOLO, into a rolodex of PHL & NYC freelance creatives (launching in 2025).
Outside of work, I serve on the PA Chapter Board for the AAPI Design Alliance, mix spice blends, dream up bizarre movie plots, and occasionally stumble upon answers to the world’s problems—though I always forget them after waking.
💫 If you have a project in mind and want to work together, don’t be shy—say hello!
📧 me@lolaserrano.com
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