Lola Serrano smiling with closed eyes, wearing a sweatshirt, casting a shadow on the wall.

Hi, I’m Lola, a multi-disciplinary designer shaping brands, spaces and experiences that tell a story.

Sometimes I work alone, and sometimes I utilized STVDIOLO, a collective of independent creatives I turn to when a project needs reinforcements (I’m not a writer, and I won’t pretend to code—but I know a gal…).

Based in Philly, working everywhere, I take projects from concept to completion. My work is intuition-led, strategy-backed, and always rooted in craft. I’m also deaf/hard-of-hearing, which means I listen differently—something that’s made me a better designer and a firm believer in accessible, inclusive design.

I started in high-end interiors and product design, working with AD100 firms like Victoria Hagan and Selldorf Architects, where I learned how to obsess over details. That foundation still guides me today. Across 15+ years, I’ve worked with small businesses, creative agencies, and global brands—drawn to teams that prioritize people, sustainability, and craftsmanship over shortcuts.

Outside of work, I volunteer with local non-profits, host dinner parties, forage land and sea while exploring flavors for my heritage side project, MÁS MÁS —which translates to “More Flavor” (Más in Spanish, and Mas [maht] in Korean).

🇰🇷🇪🇸🇲🇽🦻

Branding | Visual Identity | Creative Direction | Brand Strategy | Naming & Messaging | Web Design | Illustration | Lettering | Branded Interiors | Photography | Art Direction | Content Creation

MY CAPABILITIES

AREAS OF EXPERTISE

Branding & Visual Identities
Creative & Art Direction

SPECIAL INTERESTS

Hospitality
Interiors + Home,
Digital Accessibility
Social Impact

I’VE WORKED WITH

NASA
Ritz-Carlton
Luxottica Group
Google
Girl Scouts of America
Meta
Marriott International
Snøhetta
Robert A.M.Stern Architects
Victoria Hagan Interiors
Smart Design
Vice Media
G/O Media
& others

Now booking for Summer 2025!

Set up an intro call to see if we’re a fit, or you can email me@lolaserrano.com