Smart Design ‘Innovation 2.0’ Visual Identity

THE CLIENT

Smart Design, a leading design consultancy, needed a cohesive visual identity for their 'Innovation 2.0' healthcare reports. They sought a warm, human-centric approach that could be applied across various digital and print platforms.

THE RESULT

We developed a comprehensive visual language that deviated from Smart Design's existing brand by introducing a warm gray palette. This subtle shift added the desired warmth to the report content while maintaining brand recognition. The project delivered an expansive design system with clear rules for color, shape, and texture usage. This system enabled the creation of diverse assets including an interactive website, downloadable toolkit, social media content, event materials, and conference presentations. Custom illustrations enhanced the narrative across all platforms. Despite a short timeline, we created a minimal yet highly scalable design system. The success of this approach led Smart Design to incorporate the warm gray palette into their overall brand guidelines, expanding their visual toolkit for projects requiring a more human touch.