Nostalgia for people who love Chinatown

Uncle Lou

Branding, Hand Lettering, Restaurant
Nostalgia for people who love Chinatown

Nostalgia for people who love Chinatown

Logo design for Uncle Lou, a Cantonese restaurant that opened during the pandemic in Chinatown, NYC. Since opening, Uncle Lou has received a number of accolades from being listed as a New York Times Critic’s Pick to Bon Appétit's 50 Best New Restaurants 2022.

Photo by Daniel Krieger for NYT

Mad about Lou

Mad about Lou

Uncle Lou’s journey from retirement blues to Chinatown’s newest culinary hotspot is as flavorful as his dishes. Imagine a melting pot of homeland nostalgia and New York magic, where every bite tells a story. This isn’t just a restaurant; it's a living, breathing tribute to Cantonese cuisine and the vibrant tapestry of Chinatown.

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