Adventure's calm in the wild

THE CLIENT

Tordrillo Mountain Lodge, an existing client on the Atlas Republic travel website platform, sought to explore a complete brand refresh while building a new website. The Alaskan retreat, known for heli-skiing, fishing, and glacier hiking, aimed to broaden their appeal to a more diverse audience and align their brand with their luxury market and services.

THE RESULT

Our brand refresh concept shifted focus from pure adventure imagery to showcase the serene beauty of the Alaskan wilderness and lodge amenities. We developed a scalable logo redesign that balanced adventure with tranquility, moving beyond the existing helicopter and mountaintop imagery. The new color palette captured the lodge's day and night experiences, while typography choices blended rustic charm with luxury appeal.

Our concept aimed to reflect Tordrillo's premium offerings and position as a sanctuary for both thrill-seekers and those seeking peaceful retreats. The refresh was initially implemented in the website update, with plans for a full rebrand, including the new logo, slated for future development.