Core values, flexibly designed

THE CLIENT

Total Pilates, a boutique studio, was in need of a brand identity that would work across their digital and physical touchpoints while retaining their signature coral color.

THE RESULT

We created a custom logotype that captured the essence of Pilates, balancing fluidity and structure. The design featured subtle curves representing the body's malleability and a strong line evoking the reformer machine. We expanded the studio's coral color into a versatile palette, enabling consistent branding across their website, social media, merchandise, and studio space.