Visualizing Gatorade’s decade of innovation

THE ASK

As in-house designer for Smart Design, a leading design and innovation consultancy, I revitalized Gatorade's visual narrative across a decade of case studies. The project involved creating cohesive visual assets for new studies and refreshing older projects, focusing on tech and innovation products. The work ensured consistency while adhering to Gatorade's own branding and approval. Additional work was also featured in the Forbes article, "A Great Case Study For CGOs: The 10-Yr Innovation Journey Of Gatorade’s Gx Ecosystem."

SERVICES
Visual Design
Content Creation

INDUSTRY
Sports Tech

ROLE
Designer

CREDIT
Agency: Smart Design
Leadership: Tucker Fort
3D Visualisation: McKay Nilson
Marketing: Jared Bruder, Teresa Nguyen, Cody Calamaio

Gx Ecosystem Case Study Hero_Final.jpg
Gx Ecosystem Customer Journey NO Text.png
Gx EcoSystem_bottle with app - glow.png
Gx EcoSystem Device Scene _ three phone closeup.png
Gx EcoSystem_bottle liquid with app.png
Gx EcoSystem_sweat patch _glow.png
Gx EcoSystem_ Pilots Testing image 2.png
Gx Pods and Bottles case study Hero 9.png
Gx EcoSystem_ Pilots Testing image 4.png
Gx Pods and Bottles case study Hero 18.png

Let’s work together.

Brand & Visual Identity | Creative Direction | Brand Strategy | Naming & Messaging | Web Design | Illustration | Lettering | Branded Interiors | Photography | Art Direction | Marketing Content Creation

©LOLA SERRANO 2013-2025

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