Gatorade
Graphic Design, Sports Technology, Visual Storytelling
Visual assets for Gatorade projects and case study
Visualizing Gatorade's Decade of Innovation
Visual Assets for Gatorade Case Studies
During my time at Smart Design, a design consultancy, I worked on revitalizing Gatorade's visual narrative. This project involved creating cohesive visual assets for new case studies and updating older projects with refreshed or entirely new assets to ensure consistency, all with the approval of the Gatorade team. Additional work was also featured in the Forbes article, "A Great Case Study For CGOs: The 10-Yr Innovation Journey Of Gatorade’s Gx Ecosystem."