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Visualizing Gatorade's Decade of Innovation

Gatorade

Graphic Design, Sports Technology, Visual Storytelling

Visual assets for Gatorade projects and case study

Visualizing Gatorade's Decade of Innovation

Visualizing Gatorade's Decade of Innovation

Visual Assets for Gatorade Case Studies

During my time at Smart Design, a design consultancy, I worked on revitalizing Gatorade's visual narrative. This project involved creating cohesive visual assets for new case studies and updating older projects with refreshed or entirely new assets to ensure consistency, all with the approval of the Gatorade team. Additional work was also featured in the Forbes article, "A Great Case Study For CGOs: The 10-Yr Innovation Journey Of Gatorade’s Gx Ecosystem."

Gx Ecosystem Customer Journey with Text glow.png
Gx EcoSystem_sweat patch _glow.png
Gx EcoSystem_bottle with app -  glow.png
Gx EcoSystem_ Pilots Testing image 2.png
Gx EcoSystem_ Pilots Testing image 4.png
Gx EcoSystem_bottle liquid with app.png
Gx EcoSystemGx_Fuel Pod and Bottle.png
Gx EcoSystem Device Scene _ three phone closeup.png
Gx Pods and Bottles case study Hero 9.png