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Oakley, a leading eyewear and sports performance brand, engaged a contract designer to work with their US brand and retail management teams. The project involved creating print and digital designs for retail store displays, announcements, and social media content. While the Italian creative teams provided overall direction, the designs were adapted for the specific needs of the North American market.
Global vision, American refinement
Oakley, a leading eyewear and sports performance brand, engaged a contract designer to work with their US brand and retail management teams. The project involved creating print and digital designs for retail store displays, announcements, and social media content. While the Italian creative teams provided overall direction, the designs were adapted for the specific needs of the North American market.