During my tenure as the in-house visual designer at Smart Design, a leading strategic design and innovation consultancy, I developed a comprehensive visual identity and asset package for their 'Innovation 2.0' healthcare reports. The project encompassed an interactive website, downloadable toolkit, engaging social media content, event materials, and conference presentations. Working closely with cross-functional teams, I created a distinctive visual language featuring warm grays and detailed illustrations, all unified to enhance the narrative. This new visual approach was so well-received that it influenced Smart Design's overall brand strategy, with the company adopting elements of the design, including the warm gray palette and illustration style, into their broader visual identity. This outcome demonstrates the far-reaching impact of the work beyond the initial project scope.